Jordan Thomas
Seeing the Future at "Retail's Big Show"
Every January, the National Retail Federation (NRF) hosts a major trade show in New York City. I have attended as a partner of...
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Jordan Thomas
- Jan 2, 2019
- 5 min
Indie Retail Resolution: Sell Something - Anything - Online by the End of 2019
I recently conducted a brief experiment, opening five promotional emails from major retailers and five promotional emails from indie...
Jordan Thomas
- Dec 17, 2018
- 4 min
10%
Retail is a game of percentages. With sales being 100%, the object of the game is stepping line by line through your cash requirements...
Jordan Thomas
- Dec 2, 2018
- 3 min
Turn Unhappy Customers into Super Fans
How many sales has your team made this year? How many of those do you specifically remember? Why do you remember them? Chances are, for...
Jordan Thomas
- Dec 1, 2018
- 1 min
Simple Story Telling Sells Merchandise
When your customers are browsing your merchandise, they are relying on you to tell them a story. Whether in a store or online, you have...
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